Page 120 - IRMSA Risk Report 2020
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Brand Tools:
Quick Reference Guide
The information on this page provides fundamentals on Willis Towers Watson
logo use. The pages to follow outline our filenaming structure and available
logo versions and formats.
MANAGE UNCERTAINTY
Configurations Color Variations & Background Control Minimum Size Clear Space
The WTW logo comes in two The examples below show logo color To ensure the logo is always clear and Clear space is the area surrounding our
configurations: variations and the backgrounds on which legible, minimum size standards have logo that must be kept free of any text
they should appear. been established. Note: or graphic elements. By leaving ample
The horizontal configuration is the screen resolutions and pixel densities, space around the logo, we make sure it
primary version and should be used for The Positive horizontal logo is always this onscreen minimum size should be stands out on all of our communications.
all corporate communications. the preferred logo, with the black considered a loose guide. Higher screen The clear space for the WTW logo is 1.5
logo reserved for use in one-color
The vertical configuration is only to applications. x Logo height (demonstrated below).
be used in instances where space artwork, but can result in a smaller than The same space rules apply to both
constraints prohibit use of the minimum size logo. configurations of the logo.
horizontal configuration.
IoDSA // Brand Concept Development
Logo evolution For print applications
Positive Logo 1.5x 1.5x
White and light backgrounds
Like the IoDSA, the logo should inspire confidence and credibility. To the viewer, success should be x
reflected in an organised, boldfaced visual interpretation. The IoDSA lends support and strength to
members and partners. The logo brings these assets as well as collaboration, leadership and the
strength of the tiered management structure if the IoDSA to life. 1.125"/28.5mm
The efficient use of space in the logo is vital to the brand being viewed as proficient and dependable.
The logo is simple and bold, with an all-encompassing symbol that represents security and control.
The words below the symbol have been stepped to denote aspiration and motivation.
.29"/ 1.5x 1.5x
Black Logo 7.36mm
White and light backgrounds
For onscreen applications 1.5x 1.5x
120px x
White Logo
© 2019 EHP Capital (Pty) Ltd 31px
Black and dark backgrounds
1.5x 1.5x
November 2015 | 1 of 3
IRMSA RISK REPORT
SOUTH AFRIC A RISKS 2 0 2 0
SIX TH EDITION
C ONTA C T IRMSA
T E L : 011 555 1800 | F A X : 086 647 6191 | M E M B E R S H I P @ I R M S A . O R G . Z A
1 ST FL OOR , BL OCK A , GR AY ST ON RIDGE OFFICE P ARK , 1 4 4 K ATHERINE STREE T,
S A N D T O N , 2196
POSTNE T SUITE 6 1 6 , PRIV ATE B A G X 4 3 , SUNNINGHILL , 2 1 5 7
